According to the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain is registered with must be valid and accurate all the time. What’s more, this information is freely visible on WHOIS lookup sites and while this may be okay for firms, it may not be very convenient for individuals, because everyone can see their names and their personal postal and email addresses, particularly in times when identity fraud isn’t that infrequent. That’s the reason why domain name registrars have come up with a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. In case it’s enabled, people will see the details of the domain registrar, not the domain owner’s, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it is still impossible to hide your information with certain country-code extensions.